Manifesto
Principles and practices I stand for when designing digital products
Strong focus on crafting
Strong focus on crafting interfaces rooted on design principles of simplicity, hierarchy, novelty and attention to detail combined with core principles of the web as dynamism, fast performance and a clean set of abstractions that beautifully elevates the interaction. The lines between design and engineering need to blur, by sharing our craft with engineers we can create undeniably differentiated software experiences. The ultimate goal is to deliver experiences of such high-quality crafting that the software design becomes a competitive advantage.
Talk to users, deeply understand their hidden needs
Leverage feedback, feature request and even complaints, as an opportunity to really get to know your users and why they want what they ask for to really empathize with their needs. Think in depth. Don’t worry too much about categorizing and organizing every piece of feedback, the important ones will resurface. Try to spot trends. The most important think is to verify the problem actually exists and is the right problem to solve. Solve the problem not the feature
Seek essentialism
Seek essentialism – a deeply understanding of the problem to the point where we can extract its core purity in order to present the minimum necessary elements to solve a user's problem through a seamless user experience. Firmly believe that deleting elements is often more powerful than adding them.
Ship constantly
Have an inclination to action over overthinking. Prioritize getting something out into the hands of users as soon as possible. It's far easier to determine the direction of an idea once it has been tested and experienced by real users. As feedback flows in, you'll gain a clearer understanding of what resonates and what needs improvement. Embraces a prototyping culture as a commitment to iteration and eventually excellence design. Be comfortable with a good enough version to be shipped.
Strong opinions, held loosely
Be opinionated. Develop some taste about how things should be while remaining aware of your own biases. Be prepared to adapt them as new insights emerges, evolve your opinions in the pursuit of progress. This balance may cause discomfort, but eventually it yields remarkable rewards: ownership and growth.
Invest in tooling, regularly rethink your workflow
We live in a time where tools possess unprecedented power to augment human capabilities, surpass our limitations and redefine how we work. Don't just adapt – excel at this shift. Invest time in carefully selecting and wielding the right tools. Streamline your workflow, spark a radical rethink of your processes. Don't simply improve your workflow – transform it.
Self-direct your learning.
Be someone who can continuously seek and master new skills and knowledge. Learn from multiple sources, guide your own learning journey propelled by curiosity. Don't just absorb information – act and reflect on it. Learning is a lifelong journey, not a destination, cultivate a growth mindset and embrace the thrill of discovery.